Brian Jones visits Berlin [ 10/03/2005 ]

Working with Stephen Woolley and the internationally regarded ‘Creative Partnership’, Intandem created a promo trailer and three extended scenes to screen to buyers in Berlin.

The general aim of the Promo was to take key marketing elements from scenes in the film and put them together in a five minute stint to show buyer’s just a few ideas of images they could use to excite their audiences as part of their consumer campaign.

Intandem contacted all our key buyers and offered them four different screening times per day. In fact, such was the interest that Intandem was forced to increase the number of screenings to virtually one every hour!

The Promo was particularly provocative and that coupled with some of the original soundtrack music, certainly made for exciting and thought provoking viewing! The extended scenes were shown to extol the virtues of Stephen’s direction and the quality of the acting.

To maximise the effectiveness of this experience, Intandem hired a large conference room at the Marriott Hotel and equipped it with twenty five ‘cinema seats’, a large digital projector and 5.1 sound system to give it a real cinematic feel.

Traditionally, footage is screened on a normal television, but the view was taken that it was important to showcase the scenes properly as it is a music based film.

The promo and scenes were a roaring success and definitely worked well to massively increase the profile of the title – and in the words of many buyers, it ‘is most definitely a MUST SEE film in Cannes’.

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